About Principal Brief

We started Principal Brief because we watched too many dashboards fail. Not because the data was wrong, but because nobody was looking at them.

School leaders don't have time to dig through dashboards. They need answers delivered to them, written in plain language, with clear recommendations for action. That's what we build.

Our Philosophy

Every district has data. What they lack is the time and capacity to turn that data into daily action. We believe the solution isn't another dashboard or report builder. It's intelligence that comes to you.

Our nightly insights are designed to be read in under two minutes. We tell you what changed, what matters, and what to do about it. No login required. No training needed. Just open your email.

Information + Coaching

We're not just a software company. We work alongside your coaching and leadership teams to ensure our insights align with your priorities. If an insight isn't useful, we fix it. Usually by the next evening.

This isn't a product you configure once and forget. It's a partnership that evolves as your needs change.

Our Team

Principal Brief was founded by education practitioners who spent years watching data initiatives fail to move the needle. We've been in the schools, sat in the data meetings, and felt the frustration of insights that arrive too late to matter.

Now we're building the tool we wished we had.

Get in Touch

Ready to see what nightly intelligence looks like for your network? Schedule a demo and we'll walk you through a live example.